Is Don a mini-you? That is how I perceived this as I read it. Some may say it is egotistical, but, I write for myself. I am currently reading the book, "An Audience of One" by Srinivas Rao and the concept he puts forth makes sense to me. Trying to write for a perceived audience has never worked for me. David Bowie would have never become David Bowie, had he catered to what he thought people might have wanted to hear. At least, that is the thought that your article brings forth to me.